A Proud History Of Dickies – The Evolution Of The Brand
  • 1950s

    This was the era that saw Williamson-Dickie go global; Texan oilfield workers introduced the brand to the Middle East, and before long Dickies workwear had expanded into the Middle Eastern and European markets. Back home, the brand appealed to customers with a focus on quality for the “Man of Production”.
  • Today

    Dickies workwear is an internationally recognised brand with a long history of quality, style and affordability. Each product is designed to be durable and longwearing, with only the latest technology used to provide wearers with the most effective safety features. From plumbers to electricians and even executives, consumers in a wide array of professions choose Dickies as their preferred brand.